A call to action (CTA) is a simple way of using graphics and texts to persuade and entice readers from different backgrounds to take action on your services or products. A unique call to actions helps to increase your website rate of conversion hence reaching your goals and making profits. It also helps to increase the number of people who visit the website.
Call to action has numerous benefits to your website and the most important one is that it captures leads and turns your site visitors into buyers. It leads to future interactions and increased site presence which translates to more sales. A reliable and valid call to actions helps to warm-up your potential clients making it easy to capture leads and eventually contact a salesperson.
Weak CTAs makes it hard for the prospective buyer to get interested in your services or products. A well-crafted and designed call to action needs best practices. In regard to this, well take a closer look at how to create an enticing call to action for increased conversionas.
Here are 5 Tips to Create an Irresistible Call to Action:
1. Use an action tilting language
For a CTA to capture the attention of your visitor straightway -you don’t much a lot of space to dilly dally. Use strong action verbs that tell the reader exactly what they’re supposed to do next.
If you run an eCommerce site, for instance, you can use verbs like “buy,
“shop,” or “order”. If you’re capturing leads using an eBook or newsletter, use words like “subscribe” or “download”.
The main focus here is to attach a word with a heavy presence, create a sense of urgency to your visitor and motivate them to take action. Additionally, using words like “Limited-time”, “now”, and “today” plays an essential role
2. Create Clickable CTA
Making your call of action clickable is one way of attracting your site visitors. You need to ensure you use CTAs with accepted web conversions; you can opt for a text link that is underlined or use the standard blue link. If planning to use buttons -throw some 3-D effects in there for visual appeal.
Also, ensure that both the link and buttons change the default settings of your cursor so that the user comfortably hovers over and gets the pointer hand.
3. Use Benefit-oriented CTA
Avoid the usual overused CTAs that are quite generic like “contact us” or “click here”. These are quite dull CTAs, and they don’t entice the reader. Instead, opt to use benefit-orinetd CTAs that will make the client develop a desire to get your valuable and useful service or products.
Such benefit oriented CTA include ‘download your free eBook now” and ‘start your exclusive free trial today.” Using such benefit-oriented CTAs entices the visitors to consider it valuable.
4. Use Images and Contrasting Colors
Using images is one way of leaving your visitors with a vivid imagination about the product or service. It helps to give the user direct attention to the call of action. You may decide to place a person with stock photo paying direct attention to the placed call to action. Use of images with actors or actress usually has a direct and unique way of attracting your visitors’ and getting them to act.
Use of contrasting colors is one way of getting the attention of your website users; it’s one of the fastest ways to make your visitors act quickly. The best colors for a call to action include red and orange graphics, gray and cool blue graphics. They have a magical way of attracting clients to click on the link or button.
5. Use two Different CTAs
Sometimes you need to give your visitors a chance to choose what they want from you site. When they’re given a choice, they feel like they are in control of the whole process hence moving forward with taking action.
Using the call to action choice is an attractive way of gaining the lead conversion you need, you can use two CTA buttons like”‘No, I don’t love gif” and ‘Yes, I want a gift’. Remember, simple and attractive CTAs always win.